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12 -16/1/2014
5-day Business and Cultural Trip to Seoul, South Korea
Higher Diploma students from Public Relations and Media Business, Event Marketing and Promotion, and Marketing Management joined the Five-Day Business and Cultural Trip in Seoul, South Korea during 12 -16 January 2014. There were totally 80 persons joined the trip to understand the local culture, history, art and discipline-related knowledge. Itinerary includes a visit to Seoul KBS television station, Heryi Art Village, Korean Folk Village, Samsung D'light electronic gallery, Ewha University and Citizen Safety Training Center. Students of IVE (LWL) exchanged ideas with local students and experienced the local academic atmosphere. They also participated in the Citizen Safety Training Centre to experience earthquake, fire and storm in response to Crisis Management and Experimental Marketing. Students was not only able to understand the local retail market business development, but also learned the television media operations and related facilities in large-scale galleries to widen their horizons.
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