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Major Duties: |
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(a) |
To develop public relations and media engagement strategies for promoting vocational and professional education and training (VPET) and building a positive image of the VTC; |
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(b) |
To lead the development and implementation of strategic corporate communications plans; |
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(c) |
To devise new media and digital practices in line with communications strategies; |
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(d) |
To be responsible for brand reputation and issues management; |
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(e) |
To build strong relationships with media partners and key stakeholders for enhanced collaboration and engagement; |
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(f) |
To assist in devising corporate policies and guidelines regarding external, media and communications, and advise operational units on publicity programmes; and |
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(g) |
To lead and supervise a team of professional staff in delivering communications and PR services from media engagement, corporate messaging, communications and events, and issues management. |
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Requirements: |
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(a) |
A recognised degree or equivalent; |
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(b) |
At least 7 years’ relevant work experience at the executive level, with solid track record in media and communications management for sizable organisations to drive results and establish strong linkages with stakeholders, preferably with some experience in journalism; |
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(c) |
Experience in managing external parties and multiple internal parties in a Corporate Communications role, preferably with in-house experience; |
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(d) |
Sound knowledge of education and training scenes and current affairs, and government, community, NGO and related institutional structures; |
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(e) |
Strong leadership and management skills; |
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(f) |
Established network with the media; |
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(g) |
Excellent interpersonal and communication skills; and |
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(h) |
High proficiency both in written and spoken English and Chinese, and preferably including Putonghua. |
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Notes: |
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(1) |
The post is at the rank of “Manager”. Suitable candidate(s) with less experience will be considered for appointment as Corporate Communications Manager at the rank of “Senior Officer”. |
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(2) |
Applicants with substantial experience and achievements in the relevant field but without the required academic/professional qualifications OR those with exceptional academic/professional qualifications but with less experience may also apply. |
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(3) |
The appointee may be required to perform duties outside normal office hours. |
