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    Business


    Advertising, New Media and Brand Management


    Name:Dr CHEUNG Pun-sin, Benson
    Position:Associate Professor,
    Department of Design,
    Faculty of Design and Environment,
    Technological and Higher Education Institute of Hong Kong
    Tel:3890 8374
    Email:bpsc@thei.edu.hk
    Language Spoken:English, Cantonese and Putonghua
    Field of Expertise:Advertising practices in Hong Kong, Integrated marketing communications, Creative strategy and execution, Copywriting, Brand strategy, Business and design management, Design research and design professionalism

    Membership of Professional Bodies:

    • Board of Directors, Hong Kong Design Centre (2015 – present)
    • Chairman, The Chartered Society of Designer, Hong Kong (2015 – present)
    • Founding Board Member, Hong Kong Federation of Design Association


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    Name:MOK Yin-mung, Glenda
    Position:Senior Lecturer
    Department of Business
    HK Institute of Vocational Education (Tsing Yi)
    Tel:2436 8471
    Fax:2434 5703
    Email:gmok@vtc.edu.hk
    Language Spoken:English and Cantonese
    Field of Expertise:Advertising practices in Hong Kong, Integrated marketing communications, Creative strategy and execution, Brand strategy and management


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